About RAC
The firm we built is the firm we wished we'd had.
RAC is operator-led advisory for leadership teams who want execution to hold. We built it because the firms we needed inside our own businesses didn't exist.
Our Origin
The mission.
RAC was founded after more than a decade of hands-on work inside PE-backed platforms — building revenue engines, integrating acquisitions, and partnering with leadership teams through some of the most consequential transactions in the industry. That experience shapes everything about how we work: we think strategically, we build for execution, and we stay accountable to outcomes.
Since founding RAC, we've expanded that discipline across home services and the trades — and industries beyond. The operating problems are remarkably consistent across sectors: leadership misalignment, unclear priorities, and growth that breaks the systems built to support it. RAC exists to solve those problems.
For every engagement, RAC serves as the senior strategic architect. We build growth infrastructure the business owns and partner with leadership teams to run it.
"Every business we've ever helped had the same problem in a different costume. Once you recognize it, you stop being surprised by it — and you start building for it."
— Rob Rotondo
What We Believe
Principles that guide the work.
Growth problems are almost always alignment problems.
Strategy only matters if it translates into execution.
Operating cadence and accountability matter more than ideas.
People build companies. Systems make them scale.
The best leaders are the ones who can be challenged without flinching.
If the title isn't backed by follow-through, it's decoration.
What Makes RAC Different
Senior-led. Operator-built. Outcome-accountable.
Senior-led engagements. No handoffs.
Strategic thinking grounded in real operator experience, not theory.
A vetted partner ecosystem for specialized execution.
Accountable to outcomes, not hours.
Track record across home services and industries well beyond.
Our Structure
Why we're built this way.
Most growth advisory firms scale by adding layers. Layers of analysts. Marketing ops teams. Account managers. The pitch is breadth and bench depth. The reality is that the senior person you met in the sales meeting is rarely the senior person on the work.
RAC is built differently, on purpose.
Every engagement is led by Rob and Amanda — strategy through execution, first call to last delivery. When the work calls for specialized depth — paid media, technical SEO, recruiting, financial modeling, anything outside our wheelhouse — we deploy from a vetted partner network we've built over years of operating together. We're selective about the network because we're accountable for the outcome. If it goes wrong, it's on us, not on a vendor we hand-waved into the room.
That structure means we're selective about the engagements we take on. What it gives us — and what it gives you — is senior judgment on every decision, every week, backed by an execution network that can match the complexity of what you're building. We've partnered with companies from early-stage growth through nine-figure platforms, and the model holds because the model was built for that range.
The other thing it lets us do is build for you. There's no standardized RAC playbook waiting to be applied to your business. Home services and the trades don't work that way — what scales an HVAC platform isn't what scales a roofing company, and what worked in 2022 isn't what works in 2026. We bring the disciplines that travel — operating cadence, accountability, alignment — and we build the rest around what your business actually needs to win, now and over the long arc.
The result is a firm that's selective by design, deep by network, and built to make the partnership we run with you the most valuable thing on either side.
The Team
The people who do the work.
Rob Rotondo
Founder & CEO
Operator, growth strategist, and advisor. More than a decade inside PE-backed platforms, building revenue engines, integrating acquisitions, and sitting at the leadership table when it mattered. Rob leads strategy and client direction at RAC.
Read Rob's story
Amanda Zindel
Chief Operating Officer
Amanda runs client delivery, operating cadence, and the execution discipline that turns RAC strategy into outcomes. She came up through the marketing agency world and has built her seat at RAC through the work itself — sharp, relentless, and trusted with the kind of responsibility most firms take a decade to hand over. The partnership we run is the reason RAC can do what it does at the altitude we do it.
Let's talk through where you are and where you're headed.
The fit call is 30 minutes. We'll learn about your business, your goals, and what's getting in the way. If there's a fit, we'll map out what working together looks like.